My blog is a big part of my business, so I read a lot of other blogs, especially blogs about blogging. One thing that blogging bloggers say A LOT really irks me. It's the worst blogging advice EVER!!!
I'm just going to come right out and say it.
Write Excellent Content
That is the absolute worst blogging advice ever - write excellent content.
I cringe every time I see it.
One of the bloggers that I follow sent out an email about list building yesterday. She gave that very piece of advice and it just set me off. I guess it was the straw that broke the camels back, so to speak.
Why does it set me off so strongly?
Unoriginal Repetitive Noise
Well, for one, it isn't very original. Everyone says that same thing, and they say it all the time.
- Want to get more readers? Write excellent content.
- Need more social shares for your blog? Write excellent content.
- How to get more email subscribers. Write excellent content.
- Here's how to improve your SEO. Write excellent content.
It's their answer for everything. It wouldn't bother me so much if it was the right answer, but it's not, so let's move on to...
The Most Meaningless Blogging Advice
It is completely meaningless to tell someone to write excellent content.
It's like telling a chef to only cook excellent food.
Do people actually set out to write mediocre content, or even poor content on purpose? I don't think so. There wouldn't be any point in it.
Would da Vinci create anything less than excellent art?
Would Bob Ross paint anything less than a happy little tree?
Of course not!
I don't think anyone would intentionally write content for their blog, content they want everyone to read and share, that they didn't think was at least good if not excellent. It wouldn't make sense.
It Isn't Actionable Blogging Advice
"Write excellent content" isn't actionable advice. Everyone tells you that you should write it, but not one of them tells you how to write it. They reason is because they don't know either.
Would you like to know how to write excellent content for your blog? I'll tell you.
I warn you right now, it isn't very practical.
"Excellent" is an opinion, so you need to gather other people's opinions to see if you have excellent content. That mean you need to conduct a survey.
Write some content that you think is good then send out a survey to your readers. Your survey needs 2 questions on it.
1) How would your rate this content on a scale of 1 to 10 where 1 is "absolutely sucks, why did you bother" and 10 is "OMG, this is the best thing I have ever read."
2) Why did you give this content that score?
Now sit and wait for the responses to come back in. People are busy so you should give them a week to respond.
When you finally get back your responses, throw away all the replies that didn't answer #2. The score by itself is meaningless.
Now take all of that feedback and figure out how to incorporate it into your content.
Great job. Now you might have excellent content, at least according to the audience your surveyed. It just took you 2 weeks to get it though, so be sure to have more than one post in your pipeline.
Like I said, not very practical.
Better Blogging Advice
Instead of offering meaningless advice, like "write excellent content" you need to define what you mean by "excellent content."
- Write content that thoroughly solves a problem that your audience has.
- Share a post that completely explains an issue or point of view.
- Talk about information or a tool you use and how to get the best value from it.
Those are things that your audience can take action on.
Here's one way to write excellent content, in my opinion, using the first option from above. Remember, "excellent" is an opinion. It can never be proven conclusively.
Start of by identifying a problem that your audience may have.
I saw an issue recently that I'm rather passionate about - some bad, or at least vague, blogging advice - so I decide to write a blog post about it. Other bloggers have this issue too. Heck, they've probably contributed to the problem. I'm absolutely certain of it
I start off my post by identifying the problem and thoroughly explain the problem, and why it's a problem. You might even go off on a rant about it. Go ahead. It's fun.
It's never a good idea to identify a problem and just leave it at that though. You have to offer your audience a solution to their problem too.
In my example I provide three possible alternatives to the vague advice. Further, I take one of my solutions and expand on it in the form of an example.
That's one recipe for a potentially excellent post. It's really up to your audience to decide if it's excellent or not.
The Bottom Line
Blogging advice that says "write an excellent post" is just about useless without describing what you mean by an excellent post. Everybody who writes think they are writing something good or they wouldn't bother.
It's just fluff that they see everyone else write, so they include it too.
When you give advice make sure that it is clear and actionable. You, and your audience, will get the best results.
So, leave me a comment and tell me what you think. Did I offend you because you just wrote a blog post with that very piece of advice?
Or am I way off base. Either way, let me know.
If you found my post/rant useful, or at least mildly entertaining, please take a moment to click on some of the buttons below and share this with your followers on social media.
BTW, if you want help in figuring out how to build a website and blog, especially for affiliate or network marketing, I've got just what you need.